Stationary Set Expectations
is to create a proper business stationary set for yourself. This will be the start of your Portfolio and first impression anyone will get from you as a designer. It is important that these look professional.
What you are to create.
The business card & logo: represents your brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business. These cards should be professional enough to hand to a potential employers or clients.
A resume: is to give your potential employer a feel for your past experience and skills. Remember you are trying to sell yourself, so emphasize your strengths. Most employers look for a steady job history and positive patterns of progression (i.e. increased responsibility, promotions).
A cover letter: is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you're a great candidate for the role.
You are required to research what is needed on a proper resume and cover letter.
Be sure to set your focus wide enough to be applicable to many different types of employees and to shine a positive light on yourself.
Main Requirements
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You are to create the InDesign document correctly
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You are to draw out 20 different logo ideas and then to create 3 of them inside of Illustrator or InDesign using your drawing tools.
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You are to pick a color scheme for each rough draft of your business card. Use Adobe Color. 3 different color schemes.
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Use unique shapes, frames or symbols to design how your business card will look
- Business cards are 3.5 inches by 2 inches
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Make sure that their is an emphasis on your name and a hierarchy of text breaking down your contact info.
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Make sure to incorporate your logo into the design
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Create 3 different designs for your resume and cover letter, each design should match or resemble one of the business cards.
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This should include all text treated in different ways with different fonts.
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Put it all together
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Pick your best business card and duplicate it onto a separate page 2 columns wide by 4 rows tall. 8 cards on one page, leave no gaps.
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Put your best resume and cover letter on individual pages, making any tweaks that you need to.
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Page Requirements
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Page 1 - Logo Doodles, image placed and embedded
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Page 2 - Three rough doodles done using drawing tools, images placed and embedded.
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Page 3 - Three Rough business cards (3.5" x 2") with swatches of colors schemes that match.
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Page 4-6 - Rough drafts of Resumes with text
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Pages 7-9 - Rough drafts of Cover Letters with text
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Page 10 - Final Business card repeated to make 8 total
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Page 11 - Final Resume
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Page 12 - Final Cover letter
File information
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File Name: yourname_stationary
(ex. dtripp_stationary) -
File Size: 8.5 inch by 11 inch
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Orientation: Portrait
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Pages: 2
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Facing Pages - off
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Resolution: 300 ppi
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File Format: .indd, .pdf, .zip
