Personal Brand Expectations
You are a graphic designer hired to create a brand identity for yourself. Your job is to design a professional logo and apply it to a brand element such as a business card, social media banner, or poster. This is your personal logo and should represent no only who you are now but who you hope to become in the future.
Building your Brand.
Your brand is not only your logo, it is the definition of the design of your entire companies style. This is how you use your logo in certain situations, what colors you use not only in your logo but throughout your designs for you company. It is also the fonts you use and how they interact and how your logo is used on every day items.
Brand Main Requirements
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Refine your best logo and add it to the branding document for Positive and Negative versions.
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Define your color scheme, use your resources to find a color scheme that works for you. Define your colors names, RGB, CMYK and Hex codes.
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Define your typographic choices to match the mood of your brand, define a Headline, Subhead, Paragraph and Details versions
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Create your mock ups, placing your logo onto a business card that you create, and onto an article of clothing.
Brainstorm, Critique & Reflection Requirements
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Brainstorm document must be complete
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Sketches & Images must be embedded into the assignment
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Recreating 3 best designs using vector tools
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Reflect on what you have created.
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Complete 3 critiques for your fellow classmates. Must be well thought out responses using graphic vocabulary
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Complete your self reflection on the critiques you have recieved
Template File
Attached is the template file that you will need to use to brainstorm, define, critique and create your brand. Be sure to follow all instructions and complete the entire document.
What to turn in
Illustrator File (.ai)
PDF File (.pdf)
4 JPG Files (.jpg)
This can not grade this assignment properly without an Ai file. In order to get full credit you need to attach two files to this assignment below is how to create those files.
