Catalog
Expectations
To design a 6 page catalog that will hightlight and inform potential customers about the items that you are attempting to sell. Each item should have sizes, prices, item numbers, colors or any other important information.
Choose you Company
You can create your own company or find an existing company to advertise for. You will need to recreate or make a new logo inside of Illustrator.
Choose your items
You can choose existing items or make your own inside of photoshop but you will need to find a minimum of 30 items that will be shown in your catalog. Clothing is always a good way to go or items that have some style like skateboards or shoes would be a good choice.
Design should include
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6 Pages Total
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A Logo/Brand that has been created by you in Illustrator
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Logo should be incorporated into each design in a unique way.
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You should have a minimum of 30 items
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Include an article on the inside front page about your "company" or the existing company
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Article and table of contents on the inside front page
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Must have pricing and sizes for each item in a heirarchy of tet
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All pages should have a custom designed background but should have a consistent look.
Techniques to include
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Clean use of pen, shape, shape builder tools in Illustrator.
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Logo should be saved as a SVG file in your root folder
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Each item should be saved as a JPG in CMYK color mode and organized in root folder
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Create InDesign document to correct specifications and save in root folder
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Add custom cover design made in program of your choice
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Add all required elements to your catalog
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Make sure links are all done correctly and embedded
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Submit a PDF file with spreads selected.
File information
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File Name: yourname_catalog
(ex. dtripp_catalog) -
File Size: A4 template
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Orientation: Landscape
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Pages: 6
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3 spreads, 1 front, 1 about and table of contents, 2 inside spreads of items
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Facing Pages - off
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Resolution: 300 ppi
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File Format: .indd, .pdf, .zip
